5 Signs Your Website Is Costing You Clients

For creative entrepreneurs, coaches, and small businesses in Atlanta and beyond

Your website should feel like a digital reflection of your values - clear, welcoming, and aligned with who you are and the clients you’re meant to serve. But if you’ve noticed a lull in inquiries or a disconnect between the clients you want and the ones reaching out, your site might need a closer look.

If you're a purpose-driven entrepreneur or small business owner in Atlanta, GA or elsewhere, here are five signs your current website design may be costing you aligned opportunities and what a strategic redesign could unlock.

1. You’re getting website traffic, but no one’s reaching out.

If your website shows steady visits but your inbox is empty, that’s a red flag. In my Atlanta-based web design studio, I often see this caused by unclear calls to action, confusing page structure, or a lack of trust signals.

🪄 Pro tip: Use tools like Google Analytics to see where visitors are dropping off. It might be time to simplify your layout and clarify your services with strategic web design and messaging.

2. Your website no longer reflects your growth.

You’ve evolved, but your website hasn’t. Maybe your offerings are more refined now, or your dream client has shifted. But if your online presence still feels like a placeholder from a past version of your business, potential clients may pass you by.

🌿 Time for a brand refresh: Custom brand and website design helps you realign your visuals, voice, and structure with the business you actually have now. This is especially important if you're scaling or pivoting.

3. You feel hesitant to share your website link.

When your online presence doesn’t reflect the quality of your work, it’s hard to confidently invite people in. And if you're relying on Instagram, LinkedIn, or email outreach, that hesitation can impact everything from referrals to bookings.

💡 Reminder: You deserve a site that brings clarity, credibility, and pride. That’s what intentional web design does when it’s tailored to you, your brand, and your audience.

4. The site is hard to use - especially on mobile.

Clunky navigation, slow load times, and broken links are quiet dealbreakers. If your website design isn't mobile-optimized, or users can’t easily take action, they’ll likely click away without a second thought.

📱 Frustration-free navigation: Every custom website I design is responsive and mobile-first because over 70% of users visit sites on their phones.

5. You're attracting the wrong kinds of clients.

You’re getting inquiries, but they’re not aligned with your vision, budget, or values. This usually comes down to messaging, visuals, or brand positioning that’s casting too wide (or unclear) of a net.

🎯 Get specific: With strategic brand discovery and intentional copywriting, your website can become a magnet for the right-fit clients who feel an instant yes when they land on your page.

Bonus: What a Website Should Really Do

A well-designed website doesn’t just “look good”, it’s built with purpose. It clarifies who you serve, reflects the depth of your brand, and helps your dream clients take action with ease.

And yes, a good site can absolutely change the game for your business. My clients in Atlanta and across the U.S. have gone from crickets to consistent bookings after a thoughtful redesign rooted in strategy and soul.

Ready for a Website That Aligns With Where You're Going?

If this post had you nodding along, you’re not alone. Most creative entrepreneurs I work with didn’t build a bad site, they simply outgrew it.

✨ Let’s build you a brand and website that finally feels right. At Rae Beckham Design Studio, I help purpose-driven women entrepreneurs craft intentional brands and custom websites designed to grow alongside your business - starting right here in Atlanta, GA. Let's chat.